Problem

Traditional website navigation often fails to intuitively guide users through complex information hierarchies, leading to high bounce rates and poor user engagement.

Visitors frequently become disoriented when moving between sections, unable to mentally map their journey through the digital space.

For a municipal services platform with over 200 distinct service pages, user testing revealed that 68% of visitors abandoned tasks before completion due to navigational confusion.

The client needed a solution that would dramatically improve wayfinding while maintaining visual coherence across diverse content types.

Solution

I designed a Spatial Navigation Interface that applied architectural wayfinding principles to digital space, creating an intuitive mental model for users.

The system incorporated visual landmarks, distinct neighborhoods of content, clear pathways, and spatial memory triggers that mimicked how people navigate physical environments.

Each section featured unique visual identifiers while maintaining cohesive design language, similar to how architectural districts maintain individual character within a unified city plan.

Here's the result after implementation:

  • Task completion rates increased by 47%

  • Average session duration improved by 3.2 minutes

  • The client reported a 52% reduction in support calls related to website navigation

Next project

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A sophisticated real estate analysis tool that combines market data, ROI calculators, and renovation cost estimates to help investors make informed decisions.

Smart Space Analytics Hub

Smart Space Analytics Hub

A real-time visualization platform for architects and developers to analyze space utilization patterns and predict property value trends using AI-powered insights.

Work with me

dianadiaamira@gmail.com

Work with me

dianadiaamira@gmail.com

Work with me

dianadiaamira@gmail.com

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