A sophisticated real estate analysis tool that combines market data, ROI calculators, and renovation cost estimates to help investors make informed decisions.
Role
Designer
Scope
Product design
Real estate investors were making critical decisions based on fragmented data sources, gut feelings, and time-consuming manual calculations, often leading to overlooked opportunities or risky investments.
Traditional market reports lacked personalization to specific investment strategies, while generic ROI calculators failed to account for location-specific variables and renovation complexities.
Many investors reported spending upwards of 40 hours researching a single property opportunity, yet still felt uncertain about their analysis.
For small to mid-sized investors without dedicated research teams, this information gap created a significant competitive disadvantage in fast-moving markets.
I created the Property Investment Navigator, an integrated web platform that transforms the investment decision process through architectural thinking applied to data presentation and financial analysis.
The solution combines real-time market data visualization with customizable ROI calculators that incorporate property-specific renovation cost estimates based on architectural assessment models.
The interface features spatially-oriented data maps showing investment potential across neighborhoods, with interactive filters for property characteristics and investment strategies.
By structuring financial data with the same precision applied to architectural blueprints, the platform reduced analysis time by 76% while increasing decision confidence among users.
Investors reported identifying 35% more viable opportunities and achieving renovation budgeting accuracy within 7% of actual costs.
